By 
Elon Musk, CEO of Tesla
Suzanne Cordeiro/AFP via Getty Images
Tesla
CEO Elon Musk offered to buy social media platform
Twitter
on Thursday. Tesla shares were falling as investors might be worried about distraction for Musk as Tesla ramps up production at the new plant. Investors might also be worried about something else.
Twitter (ticker: TWTR) stock was up 11.3% in premarket trading Thursday. Tesla (TSLA) fell 1.3%. The move in Twitter stock adds about $4.2 billion in market value. The move in Tesla stock, which is roughly 25 times more valuable, takes away about $13.7 billion in value. Combined, the companies are worth less after the bid.
Twitter investors seem to be happy. Twitter stock has risen about 30% since Musk disclosed his stake in the social media platform. Tesla investors aren’t too happy. Tesla stock is down about 7% while the
S&P 500
and
Nasdaq Composite
are off about 2.2% and 4.3%, respectively.
Tesla stock is typically more volatile than the market. That’s one reason shares are down more. But Tesla investors might also be a little concerned about what Twitter means for Musk.
There is the possibility of distraction. Twitter might steal focus away from Musk during a time when EV sales are ramping up across the globe. Tesla is expected to see rapidly rising sales — and competition — in coming years.
The distraction might also be making investors consider who can run Tesla other than Musk. Roth Capital analyst Craig Irwin told Barron’s that Tesla is Musk and Musk is Tesla. He doesn’t believe there is another executive at the company that can drive Tesla forward like Musk can.
The other reason Tesla stock might be down is Musk might have to pay for Twitter with Tesla stock. Don’t forget Tesla stock dropped a quick 16% the two days following a Twitter poll Musk ran asking if he should sell 10% of his Tesla stake in order to pay taxes on unrealized capital gains.
The Twitter-verse said “yes” and Musk sold more than 15 million shares worth more than $16 billion. Tesla stock still hasn’t reached its pre-poll high of more than $1,200 a share. Tesla stock’s 52-week high, at $1,243.49, was set just a few days before the poll ran. Tesla stock is at about $1,009 in premarket trading.
Selling large blocks of stock can result in outsized price moves in any shares. It isn’t easy to place a lot of stock. At the offer price of $54.20, and accounting for what Musk already owns, buying Twitter would take roughly 39 million shares of Tesla. That’s a lot of stock.
Of course, perhaps Musk could buy Twitter without selling shares. He could borrow against his Twitter stake, with the loan secured with his Tesla position. That isn’t an unconventional idea. It would avoid outright selling of Tesla shares.
Tesla stock might also be down, because the idea that richest man in the world buying one of the largest social media platforms on the planet is hard for investors to fathom.
Write to Al Root at allen.root@dowjones.com
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